Friday, March 28, 2008

Jabbawockeez Marketing

I will have to give it up to the Jabbawockeez because they not only won America's Best Dance Crew, but they also created a big marketing push for the sale of their merchandise. They totally took advantage of the fact that they were going to be seen across America on a weekly basis during their practices and the show, so why not advertise your gear, and other types of clothing. Very, very smart. They definitely got me interested in perhaps purchasing one of their shirts, not to mention a mask. Their gear can be purchased at http://jabbawockeez.com/ or http://www.armoryhiphop.com/ Below are just a few samples of the shirts they wore throughout the competition.

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